Business Mobile App – 5 Great Reasons Why You Need One.
Gone are the days when business mobile apps were just reserved for large companies and huge corporations. Today, many small to medium sized businesses are following this trend, realising that an effective strategy on a mobile device brings a great return on investment and helps them to serve their clients better – and you might just be surprised at how easily affordable they are to create nowadays.
What are the benefits of a business mobile app?
To explain exactly why it’s a great idea to build your own business mobile app, we’ve put together some of what we think are the top 5 benefits:
1. Be visible to your customers 24/7
What if we told you that the average Briton spends more time using some form of technology device than they do sleeping? Well it’s true! Approximately 8 hours and 41 minutes a day are spent using devices – so you need to shift your marketing plan to fit. Given those statistics, it makes good sense that your business will be easily exposed to many people if you have a mobile presence. So if you offer internet-based products or services, creating a business mobile app will help catch those sales.
2. It provides a direct marketing channel
One of the greatest benefits of having a business mobile app is that you can provide your customers with information about the services and products that your company has to offer and any sales and promotions – all right at their fingertips. You can learn the preferences of your customers and easily use push notifications to remind your customers of sales whenever necessary.
3. Gives your customers value
Now you have all your business information easily accessible inside an app, how about digitalising a loyalty program? This means you can switch things up a bit and instead of using the traditional point-collecting card system you could allow your customers to collect their reward points via your business mobile app. What’s more, this will result in more downloads and more return customers.
4. Build your brand
Having a business mobile app greatly strengthens your brands image. You can create it to have all the features that your customers will love – all the while being well designed, easy to use and informative. This is a great tactic because instead of spending money on billboard advertising you can create a memorable and functional app that your customers can share with their friends and help to widen your brand.
5. Increase customer communication
Generally speaking, whatever type of business you run, your clients always need a way to reach you when they’re interested in a particular product or service. In fact if you’re not readily available, you run the risk of losing out on sales. This is where a business mobile app comes in, as it gives your customers a quick way to reach you. Consider a help desk within the app that allows your valued customers to make orders or post comments, questions and even complaints. Replying to their communications personally shows your customers that you really care, builds a good relationship with them and earns their hard to gain trust.
So the bottom line is simple – you need a business mobile app. It’s clearly a powerful marketing tool to help you better engage with customers and strengthen your brand image. To find out how Advance Computer Systems can help you to create your very own inexpensive app, call us today on 01904 653789 or click here.