Just as every successful designer needs to keep up to date with the latest trends, so do those interested in web design. Each year, we see different design elements take place on websites worldwide as advancements are made with development tools and viewer preferences. In order to stay relevant and inspiring, slight changes and tweaks need to be made over the years. So with innovation and creativity in the driving seat, let’s take a look at the trends that have been prominent throughout this year and those to come in 2018.
Web design and development is constantly growing and so is the way we convey messages. This year we’ve seen the addition of animation to many websites, helping them move away from plain imagery into more engaging and unique displays. Such animations can differ in type, from those that are employed to occupy a user while the page loads to those that focus on delivering hot content with clever design. In essence, the idea is to enhance user experience and create long-lasting impressions.
Due to the success of animation throughout this year in helping businesses to strengthen their digital brand, it seems that it’s going to be a continuing trend into 2018 too. So if you haven’t incorporated animation yet, it may be worth considering to help your website become more dynamic and less static.
Typography is defined as the appearance and style of printed text. That being the case, it can be play a powerful part in the overall aesthetics of your website – so designers this year have been opting for bold and strong typography that’s oozing with style and quality. It adds a burst of personality to your brand and helps to set the general tone of your site. 2018 is set to continue this theme, with designers estimating that these bold trends will continue for added emphasis, with no concerns about subtlety.
Mobile focused designs
The world seems to be fixated with smart phones – so the need for your website to be compatible with any device in 2017 has been highly important. A mobile is now one of the primary ways that people search for information, so if viewing your website is difficult because of unresponsive designs, you may notice an increase in bounce rates from your site. As mobile usage has overtook desktop browsing, it makes clear sense that web design will be focused around the mobile audience well into 2018 and beyond. Now is the time to update your website, ensuring it’s easy to navigate and better optimised for mobile users.
High quality photo content
There has been a noticeable shift in 2017 away from stock photos and towards realistic, authentic and high-quality photo content. As more than 60% of people say that unique photos play a major deciding factor in making a purchase, it’s clear to see why this trend is also set to continue into 2018. That being the case, it’s important that the photos you choose to feature on your website reflect the message you’re trying to convey to your audience and offer appealing visuals – all the while meeting high-quality standards. So in other words, the images on your site should tell the visual story of your brand.
To keep afloat in today’s world, it’s vital that your website gives a clear reflection of your business. Remember, first impressions are everything – falling behind with website design could cost you leads and ultimately sales. If you need help evaluating your website, or you’re interested in a website face lift, why not contact us today on 01904 653789. We offer web design services based in Hull and York.