4 Tips to Improve your Website

We all know the importance of a first impression and according to studies, you only have a mere seven seconds to make one! Judgments are often made quickly and then once an opinion is formed, it can be difficult to change. This is no different when it comes to your website.

When a person visits your website an opinion will be formed within a matter a seconds. Is your website easy to use and navigate? Is it attractive to view? Does it have the correct information that people are looking for? These questions are important to consider, because if a person answers ‘no’ to even one of the above, then there’s a good chance they will leave your website quickly. So with this in mind…is it time to improve your virtual presence?

How do I know if my website needs improving?

So what do Advance Computer Systems recommend that makes a great website? Let’s take a look at a few good suggestions that you might want to take on board.

Loading Speed
It’s highly likely that if your website takes more than 15 seconds to load, then there’s a good chance that the visitor will quickly lose patience and exit your site before a first impression is even made. We all know how frustrating it is to click on a page and have a long wait while it loads. With the use of smartphones now, people are using these to access internet content while out and about and expect a quick result. A page that is slow to load disturbs the users experience and can cause them to abandon viewing your site.

Well written content and headings
You may of heard the saying ‘content is king’. That’s because it is. With that in mind, your content and your headings need to be focused on what your potential customers are looking for. Adding keywords in your titles is really important for targeting the correct audience. This is because search engines such as google give headings more weight than content, so choosing the best heading that fits your content will drastically improve the likelihood of being found online. In addition, it also helps your visits navigate easily through your website.

Use a clear call to action
A clear persuasive call to action is an important ingredient in successful marketing. It invites users to respond to what they are reading by moving them to action. Of course it won’t guarantee that every person who comes across your website will become a potential customer but it does play a large part in influencing your users. For this to work effectively, keep in mind the wording you choose. They need to move the person to action, be bold and time sensitive.

Good consistent design
Whiles it’s obvious that your website needs to be attractive, modern and fresh it’s also essential that everything matches. This includes everything from your choice of font, heading size, colours, spacing to the images displayed. Everything needs to be designed in order to provide your visitor with a smooth experience from page to page. By not keeping the pages within a consistent theme it can lead the user to feel confused, lost, distracted and lose interest in your website and content.Of course these are just 4 of our main tips that we advise our customers to include in their website design and content. If you are in need of a new website, an update or would like more tips for further improvement, don’t hesitate to contact our friendly team here at Advance Computer Systems today by contacting us on 01904 691 311 or email at shop@acsyork.com

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