Branded E-mail Address

5 Reasons your Business Needs a Branded E-mail Address

Your business email is more important than you might think.
When trying to contact any established company, one thing you’ll notice is that they always have domain based emails. For example, @britishairways.com or @facebook.com. It looks much better and more professional than a free email account with an address such as @gmail or @yahoo. In fact, 65% of consumers actually believe that businesses with a company branded email are a lot more credible than businesses who use a free email account.

Although it may seem picky and insignificant, it comes down to more than just your email address. It’s really about building branding and credibility and the impression that your business is promoting to the world. Why is this important? Well, in today’s competitive marketing, branding is how your business is able to stand out above all the rest.
Let’s take a look at 5 good reasons why your business needs a branded email address.

1. First impressions

A free and generic email account can portray inexperience, doubts as to whether you are a real company or even the impression that you’ve just started up in business. On the other hand, a branded email shows that your business is established, professional and serious about what you do.

2. Creates a bigger image

An unbranded email address can often give the impression that your business is new, small or part-time. A branded email creates a more ‘corporate image’ in the sense that your business appears well set up and managed. It also makes it easier to set up multiple emails for different areas of your business, such as billing@, info@ and sales@ to maintain a professional set up and ease of management.

3. Build trust and credibility

With growing concerns about internet security, you’ll find many people won’t feel comfortable emailing their personal information to a free and generic email address. With a branded email address however, it gives your customer a greater sense of security and reassures them that your business is legitimate.

4. Simple and inexpensive

What’s great is that you can set up a branded email address with ease at Advance Computer Systems through Exchange or Office 365 and for a reasonable cost (to learn more click here.) So as a business owner, you can get a personalised branded email address without paying a fortune.

5. Promote brand awareness

One of the main benefits of having a branded is email is that every time you send an email, you’re promoting your business instead of gmail, yahoo or Hotmail. This make it a useful and cost-efficient way to marketing your business.
So, don’t be fooled into thinking that branding is only for the larger companies that have big budgets. No business is too small to build their brand and one great way to get started is by having a domain based email. Call Advance Computers on 01904 691 311 and we’ll help you get started today.