7 Ways To Harness The Power Of Google For Your Business

There’s no denying that Google is the most popular search engine in the world. It controls 79% of the market share and handles 3.5 billion searches per day! That being the case, it’s time to harness it’s power and get it working for your business. Here’s how:

Google My Business

This gives you the opportunity to register your company location on local search results and Google Maps. What’s great is that it displays vital information like your business name, address, opening hours, contact details, website link and any noteworthy forthcoming events.

Google Analytics

Google Analytics is a fantastic free tool that’s used to track the performance of your website. You can use it to monitor how many visitors get to your website, at what times they visit and how they actually get to your website. It gives you all the access you need to actionable insights that help you make the guided improvements to your website in order to increase performance.

Google AdWords

This incredibly powerful advertising tool gives your business the chance to promote your services or products on Googles search result pages, YouTube and millions of other websites. What’s great is that you can use this tool to create and optimise campaigns effectively, targeting the right customers and securing sales in the most cost-efficient way possible.
You can also see if someone’s clicked on your ad and whether they’ve gone ahead and made a purchase. Having this information helps you work out the correct cost per acquisition and determine whether your ads are profitable.

Google Shopping

If you’re in retail, Google Shopping is a really valuable tool that you should definitely make the most of. Use it to promote your products with an image, item name and price. This helps consumers to identify products before they even click on your ads – which is helpful because it means those who do click are much more valuable leads. This tool is managed through Adwords but you’ll also need a Google Merchant Centre account and a data feed from your store online.

YouTube

YouTube is the second biggest search engine. While you definitely shouldn’t ignore using videos to promote your videos, it’s important that you don’t just make them for the sake of it. Try and think about what would be most useful for your customers. For example, a ‘how to’ video showing how to use your products is a great idea. Once you’ve made an engaging video, get it on YouTube and let people know it’s there.

Google Translate Plugin

If you’ve got a global customer base, it makes sense to have a website that can be read by customers in different languages. But, translating copious amounts of content is not only time-consuming but also very costly. That’s where Google Translate comes in. It offers an alternative instant and free translation for your website. While it might not be absolutely perfect, it’s a great start.

Google Search Console

This is a fundamental webmaster tool. It provides important data that improves your understanding of how search engines see your website and how other people manage to find it. It alerts you of any errors on your website – like broken pages – helping you respond to issues that keep the SEO aspect of your site well maintained.

Get the most out of it!

These handy tools are available right now at your fingertips. Most people hold back from taking full advantage of these due to a lack of understanding on how to use them successfully. The good news is that here at Advance Computers, we are trained to help you make the most of Googles advertising and marketing tools – with our team being Google AdWords and Analytics certified. Call us today to get started and harness the power of Google in your business on 01904 653789.