Not Sure Where to Start with Your Blog Content

Not Sure Where to Start with Your Blog Content?

If you’ve read our previous post about how blogging can help you market your business then you’ll already know the long-term benefits that come from a well-maintained blog. But when it comes to getting started and actually writing your blog content, it’s hard to know where to begin. So to help out, we’ve put together some pointers on how to create catchy content and also how to maximise its reach.

Product or service based content

Many businesses feel they don’t have anything worthwhile to blog about – but that’s not true! Businesses of all kinds have a message to share and your blog is the perfect place to do it. Dig a bit deeper and think about the service or product you offer and use this as a basis for your content. For example, why not write a blog post about how to use your specific product or reasons why people need your particular service. Put yourself in your customer’s shoes and think about what blog content they would expect to see on your website and what would make it interesting to them.

Expand your story

Social media platforms are great for sharing short snippets about your business but a blog post lets you tell the whole story. Instead of being limited to a few characters on Twitter, your blog content can go into greater detail about the latest charity event your team attended or provide a lengthy and informative guide that educates your readers.

Promote

You’ve spent the time writing an awesome new post and now it’s time to maximise the reach of this blog content. When it comes to sharing your latest article, use your own following on social media to do this by posting about your blog, including the title and a short snippet. Also, be sure to cross-promote by tagging people or businesses that are related to your chosen topic. The other parties mentioned can then share your content with their followers – which in turn generates more likes and shares on your blog!

Link back to your website

Whenever you share new blog content, it’s really important to link it back to your website. After all, your website is generally the home of all your business transactions and where most leads are generated – so always make sure that your content is placed there!

Have fun!

Most importantly, you need to enjoy what you create. Remember, there are no hard fast rules as to what you should include in your blog content – that’s the beauty of it. It’s supposed to be more informal and personal than your website which makes it a great place to show the human side of your business and allows you to really connect with your audience. So pick a topic, post often, have fun and watch your traffic grow!

Remember, for your blog content to be truly valuable and earn you new leads, it absolutely must be consistent! If you’re really stuck for blog post ideas or just don’t have time to write new articles regularly, why not use our copywriting services? We guarantee that our content is always error-free and 100% original with chosen keywords that are evenly spaced throughout – not to mention extremely affordable. What are you waiting for? Give us a call today on 01904 653 789 or click here to get started.