The Benefits of Blogging – How It Can Help Market Your Business

Blogging first appeared back in the 1990’s as a platform for sharing personal thoughts, opinions, feelings or experiences – pretty much like the online version of keeping a diary. Nowadays, it’s become a huge platform used by millions of people worldwide, not just as a personal hobby but also for business marketing purposes. In fact, blogging is now one of the most valuable tools that companies have at their fingertips to help them connect with their consumers, maintain an online presence, stand out above their competition and gain new leads. The benefits of blogging and the role it plays in helping to market your business online are boundless.

But if you’re still unsure why your business should be blogging, here are 4 great reasons to bear in mind:

It helps people find your website online

What many people don’t realise is that blogging helps to super boost your SEO. Why? Google loves fresh, relevant content and in turn, rewards websites that maintain regular blogs by bumping them up to the first page of the search results. In other words, blogging is the key to beating your competitors to the top page position when someone searches for your product online.

To optimise your blog posts, it’s really important to use keywords evenly spaced throughout your content. Think how your customers think and what phrases they would type into the Google search bar and incorporate these words into your posts. However, regardless of whether you carefully weave chosen keywords into your articles or not, writing posts about your industry on a regular basis is a definite way to cover a wide range of topics and naturally increase your search words.

Drive traffic to your website

Every business would like to increase the number of people that visit their website and blogging is an ideal way to do this.  Firstly, your blog should provide your target audience with relevant and useful information that will keep them coming back to your site for more. But also, every time you post a blog, it’s another indexed page on your website – and every indexed page means another opportunity to show up in a search engine result and drive traffic back to your website.

Also, make your blog the foundation for your social media marketing too. You’re probably using Twitter, Facebook or LinkedIn to help your business reach a greater audience, so by posting links to your latest and hottest articles on your social sites, you’ll give your followers a reason to click through to your website.

Establishes authority

As long as your articles are well written and accurate, regular blog posts on helpful topics will establish your business as an industry leader. It gives you the chance to showcase your knowledge and market your skills – like an online portfolio. For example, if you’re in retail, write articles about your products and how they work. By doing so, your customers will soon see you as a reputable and knowledgeable source to turn to when looking for products they’re interested in.

It also helps to build customer confidence. Why? The more you show how knowledgeable you are in your chosen field, the more likely it is that your customers will trust you to supply the products they need.

Long lasting results

Months after your blog post goes live, it will continue to work for your business, attracting new leads and helping you increase sales. In fact, one particular website claims that 90% of their leads come from older blog posts. While it’s still important that you continue to create new posts, older ones have gained greater ranking over time and continue work for you to bring in a good amount of traffic.

Professional copywriting services

Blogging is certainly no longer confined to just a personal hobby! It’s got the potential to be a powerful marketing tool for your business. It doesn’t have to cost a fortune either – all it takes is for you to be willing to put the effort into writing and regularly updating your blog. We know that writing a quality article takes time – but don’t forget, here at Advance Computer Systems we offer highly professional copywriting services for your business. To get started, call us today on 01904 653789 or click here.