How Your Business Can Benefit From Hiring a Content Writer

Ultimately, content is what every user is searching for online, in some form or another. Whether you’re looking for articles, blogs or videos, it’s all content. In that way, it stands to reason that if you’ve got the best website content online, you’ll win out when it comes to gaining new customers and ranking higher on Google. So let’s take at look at how hiring at a content writer can make a difference to your business.

Why great content is important?

Most people now realise the importance of having a good online presence and with 77% of people buying goods online last year, it’s not hard to see why. Nowadays, nearly everyone turns to Google for answers to their problems and to help them search for their next purchases. With this being the case, the majority of businesses have made it their top priority to have a great looking and easy to navigate website along with working hard to improve their SEO rankings. But at the end of the day, both mean nothing without great content. After all, it’s true that content is king.
So why is good content so important? Well simply put, it’s what sets your website apart from competitors and is your online voice for your business. It helps you deliver the right message to your potential customers and helps shout out why they should choose your business over any other.
This means the success of your website is primarily determined by its content.
For instance, the design and attractiveness of your site is highly important but design in itself doesn’t sell. The key is to have relevant and clear content that is enriched with well-chosen keywords. This will help deliver the right message to your viewers, with both power and conviction. More than that, it needs to target a specific audience, engage them and finally move them to action.
How a content writer can help
So with great content being the key to online success, it’s worth considering hiring a professional content writer to provide expert copy for your website. ‘Copywriting’ is the act of having content written professionally for the purpose of marketing your business. Here are a few reasons you may decide to use our copywriting services:

Quality

You’ve probably heard the saying ‘quality over quantity.’ It’s true. In order to rank higher in search engine results, many resort to ‘keyword stuffing’ to artificially drive traffic to their sites. It not only looks unnatural to readers but Google penalise these bad practices. What’s important is to focus on what your target audience are looking for instead. This has more value to potential customers but at the same time boosts your SEO through relevancy. A good content writer can help you do this effectively.

Original copy

In search for the best SEO rankings, great content still holds the reigns. Search engines such as Google, prioritise good quality content over unoriginal texts. Sure, you could copy other posts online and give them due credit, but that’s not going to do your business any favours. Original content comes with many benefits. It drives traffic to your website and will help build your reputation as a knowledgeable and trustworthy business.

Error free copy

The importance of having content that is free of mistakes can’t be stressed enough. If numerous errors are found through your website copy, it can actually ruin your reputation as a credible business. For example, if a business can’t take the time to make sure that their own products are advertised properly, it doesn’t give you much confidence in their own brand or product does it? Our content writing services mean your content will be checked and re-read dozens of times before it’s handed over to you for posting online, so you never have to worry about copy errors.
As you can see, there are many reasons to consider hiring a professional content writer for your website copy. We are pleased to introduce copywriter as a new service here at Advance Computer Systems. For examples of our work, or to find out any further information, contact us today on 01904 691311 or fill out the contact form on our website here.